I designed a digital platform that encourages public participation in marine animal protection through NFT trading and a behavior points system.

   Out of case studies from other similar products,eser flows and interfaces were developed to allow users engage with marine conservation initiatives via block-chain technology.

   Online survey and interviews show solid foundation of rigorous data to guide the design path.

   User feedback indicated strong engagement with the platform's mission and gamification features, leading to increased awareness and participation in environmental protection efforts.